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Demand Generation Lead

Exec

Exec

Sales & Business Development
San Francisco, CA, USA
Posted on Dec 25, 2024

Exec is seeking a strategic, results-driven Demand Generation Lead to build and scale our B2B marketing engine. This is your chance to make a significant impact in a rapidly evolving market and work with a team that's transforming how companies equip their people for crucial customer interactions.

Who We Are

We are a fast-growing startup backed by top VCs, pioneering a new category of AI-driven simulations. Our AI-powered training platform is generating intense interest from companies across industries. We empower sales and customer experience leaders to:

  • Accelerate new team member onboarding
  • Enhance existing rep performance
  • Identify under-performers early, saving valuable time and resources

Our platform enables employees to practice high-stakes conversations with an AI and get mission-critical feedback. As a small, high-octane team, we're tackling the multi-billion dollar problem of effective training and communication with state-of-the-art AI technology.

You'll Love This Job If...

You're Passionate About Pipeline Generation: You get excited about building multi-channel demand generation programs that consistently deliver qualified leads to sales.

You're a Data-Driven Marketer: You thrive on measuring and optimizing campaign performance, understanding attribution, and scaling what works.

You Excel at Marketing-Sales Alignment: You understand the importance of working closely with sales teams and love creating programs that generate not just leads, but opportunities that convert.

You Want to Work with Top-Tier Talent: You're energized by collaborating with sharp minds. Our founders have scaled companies to hundreds of millions in revenue – and they're eager to work closely with you.

You're Strategic and Tactical: You can develop comprehensive demand generation strategies while also rolling up your sleeves to execute campaigns.

What You'll Do

  • Design and execute integrated demand generation campaigns across multiple channels
  • Build and manage our marketing tech stack to enable effective lead capture, scoring, and nurturing
  • Create compelling content and messaging that resonates with our target audience
  • Establish and optimize lead qualification processes in partnership with sales
  • Develop and manage relationships with key industry partners and events
  • Track and report on key metrics including MQLs, SQLs, pipeline influence, and ROI
  • Plan and execute ABM campaigns for strategic accounts