Growth Marketing Manager
Owner
Marketing & Communications, Sales & Business Development
Remote
Posted on Aug 7, 2024
👋 About Owner.com
Owner is the all-in-one platform that restaurants use to succeed online.
Thousands of restaurant owners use our tools to build their website, drive online orders, create their own branded app, manage their customer relationships, and set up marketing automations.
You can think of it as Shopify meets HubSpot, but specifically for restaurants.
🌎 Our vision
We’re starting by helping independent restaurants succeed online.
But it’s not just restaurants that need our help. All local service-based businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.
So, once we nail the solution for restaurants – we’ll scale it into every other local business type.
In the future we envision, we’ll build the technology that tens of millions of local business owners need to succeed in the digital age.
⭐ Our team
Our team grew from 40 people to 90 people in 2023. We’ve got top talent from the most successful companies in SMB software like Shopify, HubSpot, DoorDash, ProCore, and ServiceTitan.
We’re scaling even faster in 2024 to keep pace with our customer growth.
🚀 Our traction
In just over 3 years we've generated tens of millions in revenue, served millions of guests, and have processed hundreds of millions of orders.
More importantly, we’ve helped thousands of restaurant owners save their businesses - and not only survive, but thrive.
🫵 Why we’re looking for you
As a Growth Marketing Manager at Owner.com, you will have the unique opportunity to shape the future of a rapidly growing SaaS company dedicated to empowering small businesses. This role is perfect for someone passionate about leveraging data-driven strategies to drive significant growth and optimize customer acquisition. You’ll work closely with a dynamic team. The impact of your work will be immediately visible as you help us scale and innovate in an exciting, fast-paced environment.
This role differs from many Growth Manager positions due to its unique blend of strategic and executional responsibilities. We are seeking someone who enjoys and excels at solving complex problems and can handle a variety of tasks within the growth marketing domain.
This role is 100% remote and can be based anywhere in the US or Canada.
💻 The impact you will have
- Formulate and implement cutting-edge growth marketing strategies that drive down customer acquisition costs while uncovering and targeting new customer segments to maximize market reach and profitability.
- Produce comprehensive and actionable performance reports on marketing campaigns, delivering critical insights and strategic recommendations to optimize results and drive informed decision-making.
- Identify, test, and scale and optimize emerging growth channels such as influencer marketing, connected TV (CTV), and TikTok, and Google to leverage new opportunities and enhance overall marketing effectiveness. Continuously optimize ad copy, landing pages, and bidding strategies to enhance campaign effectiveness and achieve set performance targets.
- Manage and nurture key relationships with agency partners and vendors, overseeing day-to-day operations, negotiating contracts, and ensuring seamless collaboration to achieve strategic objectives.
- Campaign Management: Develop, execute, and manage Google SEM campaigns, including search and display advertising, to achieve company goals.
- Keyword Strategy: Conduct thorough keyword research and analysis to identify high-value keywords. Develop and implement effective bidding strategies to improve ad performance and reduce costs.
👥 Who you’ll work with
- Head of Growth
- Business Operations / Data team
- Revenue Operations
- Sales leadership
✅ Minimum requirements
- Minimum of 5 + years of demonstrated experience in scaling paid marketing channels across various platforms, with a proven track record of driving substantial growth and optimizing campaign performance.
- Thrives in a dynamic, fast-paced startup environment, with the agility and enthusiasm to adapt quickly, tackle diverse challenges, and contribute effectively to a high-energy team.
- Expertise in key marketing tools and analytics, including advanced proficiency in paid media reporting, customer segmentation, A/B testing, and other critical metrics, to derive actionable insights and drive data-driven decision-making. Strong analytical skills with the ability to interpret data and derive actionable insights.
- Growth Tools and Optimization, experience with Google Analytics, Meta Ad Platform, and Pixel Management, as well as web development skills, including HTML, CSS, and JavaScript.
- Proven Experience managing Google SEM campaigns with a strong track record of optimizing budgets and keyword bids.
- A/B testing across multiple channels and conversion rate optimization will be considered a strong asset.
🏆 Pay and benefits
- This role's estimated base salary range is $145,000 - 175,000 USD, plus a generous pre-IPO equity package.
- Other benefits include comprehensive health coverage, work from anywhere (100% remote workplace), unlimited PTO - plus extra fun perks!
🚩 Notice - Employment Scams
The Talent team at Owner has recently become aware of phishing attempts by scammers posing as Owner employees in an effort to access candidates’ personal and financial information. Please note that any communication from our hiring team regarding job opportunities will only be made by an Owner employee with an @owner.com email address.
We would never ask you to provide personal or financial information, including but not limited to: your social security number, credit card numbers, passport information and other related banking information. If you believe you are being contacted by scammer, please mark the communication as "phishing" or “spam” and do not respond.