About Profound

Profound is an NYC-based AI startup helping brands measure and improve their visibility in AI platforms such as ChatGPT. We partner with some of the biggest brands and marketing agencies, including companies like MongoDB, Indeed, Mercury, DocuSign, Zapier, Ramp, Rho, Golin, Workable, Mejuri, Eight Sleep, G2, US Bank, Chime, and Clay.

We recently raised a $35 million Series B funding round led by Sequoia Capital, with continued backing from venture capital firms Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons, as well as angel investors including Guillermo Rauch (Vercel) and Andrew Karam (Applovin).

Learn more at tryprofound.com.

Profound is on a mission to help companies understand and control their AI presence. As our People Operations Associate, you’ll build and own the systems that power our team — everything from recruiting and onboarding to payroll, benefits, and compliance.

You’ll take over work currently handled by external partners and bring it in-house, partnering closely with leadership to scale Profound’s people infrastructure as we grow.

What You’ll Do

• Own and scale all things People Ops — sourcing talent, hiring, onboarding, compensation, and compliance.

• Manage Rippling across payroll, benefits, devices, and system integrations.

• Partner with recruiters to drive hiring operations, profiling, and headcount planning.

• Oversee commission agreements, offer letters, and employment documentation.

• Work directly with lawyers on contracts, immigration, and compliance.

• Manage benefits programs — from renewals to open enrollment.

Who You Are

• 3–5 years of experience in People Operations, HR, or a similar role in a fast-paced startup.

• Fluent in HR systems (ideally Rippling) and comfortable managing vendors, benefits, and payroll.

• Skilled at working with recruiters, lawyers, and finance teams to get things done.

• Detail-oriented, organized, and proactive — you see problems before they happen.

• Low-ego operator who loves to build processes that make the company run smoother.

Location

This is an on-site role based in our Union Square office, designed for builders who thrive on speed, iteration, and meaningful impact.

For this role, the expected base salary range is $120,000 – $150,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.