Sett is looking for a Creative Strategist with strong domain expertise in mobile gaming and digital performance creative to lead the strategic direction of our ad creative efforts. This person will serve as a trusted advisor across teams, owning the strategic thinking, research, ideation, and delivery planning that powers our best-performing ad content.

You’ll collaborate closely with Product, Creative Teams, and Customer Success to shape our high-performing video ads strategy.

Strategic Ownership & Cross-Team Collaboration

• Act as a creative and domain expert—advise on best practices, drive creative solutions, and lead innovation.
• Work closely with Product, CS, and Creative Leads to define strategies, priorities, and development plans
• Provide creative and strategic input for PRDs (Product Requirement Documents), driven by insights and analytics

Market Research & Insights

• Conduct ongoing market research and competitive analysis to stay on top of trends
• Translate insights into actionable concepts and ideas across multiple game genres and formats
• Deliver trend analysis and domain insights to inform internal decisions and innovation

Performance-Focused Execution & Guidance

• Approve and guide initial deliveries—ensuring strong strategy alignment and meeting client requirements
• Evaluate concepts based on performance potential and data, rather than subjective preferences
• Approach every challenge and opportunity—with creative solutions and a proactive mindset and ownership
• Lead ideation sessions for new creative directions and campaigns, driven by objective thinking and aligned with data and performance goals
• Manage multiple projects and priorities with autonomy, ownership, and clarity

• 5–7 years of proven experience in creative strategy or user acquisition within the mobile gaming or creative marketing performance
• Deep domain knowledge of mobile gaming and creative content for performance marketing
• Proficiency in English—you’ll write, present, and collaborate globally
• Ability to juggle multiple projects and drive each forward with strategic clarity
• Strong communication and collaboration skills—you work well with Creative, Product, and CS
• A confident, self-sufficient thinker and doer—you take ownership and move things forward
• A true problem-solver with the creative intuition and fluent in data analysis