Sett builds AI-powered playable ads for some of the biggest game studios in the world. Our agents generate playable ad code — but great playables need a creative brain steering the ship. Today, nobody in our operation owns playable quality end-to-end. You will.

You'll be laser-focused on creative quality — writing briefs, reviewing output, and raising the bar on every playable we ship. You'll lead and manage a team of creative professionals doing the same.

• Write detailed creative briefs for playable ad production — translating game DNA, audience insights, and performance data into clear creative direction
• Review and provide sharp, actionable feedback on briefs from your team
• Review and provide detailed feedback on playable ads — mechanics, visuals, juice, UX flow — to make them both amazing and high-performing
• Manage and mentor a team of creative professionals on quality standards
• Stay informed on creative performance metrics and conduct creative research to guide decisions

• Gaming industry background — non-negotiable. You understand how games are marketed and what makes players convert.
• Hands-on playable ad experience — you've created, directed, or optimized playable ads. You know what a great one looks and feels like.
• Strong brief-writing skills — you can translate a game's identity into a clear, actionable creative brief
• Sharp feedback instincts — you can articulate exactly what's wrong with a playable and exactly how to fix it
• Creative performance awareness — you understand performance metrics (CTR, IPM) and how creative choices affect them
• Experience with competitive intelligence / creative research — you've done structured research across the playable landscape
• UA knowledge — you understand the user acquisition funnel and how creatives fit into it
• Leadership experience — you've managed or mentored creative talent

Nice to Have

• Experience working with AI-generated content or AI-assisted creative pipelines
• Passion for generative AI and how it's reshaping creative production